For my primary research i am going to do a set of interviews on my chosen audience segmentation. My chosen audience segmentation is gender. I chose this area as there is lots of conflict and wide range discussion on how films can be made stereotypically.
I am going to interview a wide range of male and females from the age of six years old to sixty years old. Age is a big part in finding out the difference between what females like in films and males because films can be targeted at different markets of audience. I am going to visit and look at exhibition areas where audiences consume film, such areas include, cinemas - example: Vue, Odeon, Hollywood cinema, Cinema City. Also DVD's, computers and television. When looking at marketing i am going to watch adverts and look out for billboards around the city, read reviews in female and male magazines, and listen to the radio.
Once i have collected my primary research i am going to write an essay on how different actors, settings, storylines can affect the fanbase from being mainly male to mainly female and what can be stereotyped for men is actually liked by female.
No comments:
Post a Comment