Advertisement for a new perfume product.

The image shows a medium shot of Kate Winslet, who has a white coloured perfume bottle next to her, showing what is being advertised. The specific genre chosen for the advert was romance. This genre can be seen by the romantic sky in the background and the colour of Kate Winslet’s dress. Kate Winslet’s facial expression could also display love as she appears to be distant from the audience showing she is in deep thought. The target audience I chose was thirties -forties. I think I have successfully kept this target audience because the unique selling point (Kate Winslet) inspires this age group; this is because she is a successful beautiful British actress who has aspirational body, and is stunning for her age. She is also an English signifier and a role model for young people as she doesn’t break the law or criticised in magazines for making a ‘fool’ out of herself. “Discover your inner rose” suggests that beauty doesn’t have to be on the outside, and adds a sense of belonging to the county, (English Rose) making it personal and possessive.

The perfume bottle is called ‘Rose’; this can be reflected with her character in “Titanic”, who plays the classic ‘English Rose’. The character is a strong female who defies her status as a middle class woman, as she falls in love with a working class man and leaves her fiancé Cal Hockley. This was unheard of in society at that time. Therefore this can be aspirational and reflects the genre of the advert.

The colour red has connotations of confidence, love, passion, glamour and boldness. The necklace Kate is wearing has the English flag printed on it, which represents her country and where she belongs. Maslow’s hierarchy of needs can be seen in the advert in the esteem level; as Kate Winslet oozes confidence, respect of others and achievement.

The light coming out of the bottle is powerful and positive as it seems beyond human manufacture and is almost Godly, as it is with the clouds. This suggests an ethereal (light inside the bottle coming out) unearthly character. The flower on the perfume bottle links with the name, and, like the background is feminine. The advert has connotations of peace, tranquillity, and is dreamlike and translucent. The colour of the bottle is also optimistic and angelic. The position of the bottle makes it seem to be floating in the air, next to Kate. Kate’s facial expression is distant as she is wrapped up in her own world of love.

The costume of the female is classy due to the black coat and red dress which gives a binary opposition. This shows the social class being targeted- middle class. This is due to it being targeted at women with successful jobs needing some time to regain their beauty and self-confidence. Kate’s character “Rose” in Titanic (who is middle class and inspiring) might help to appeal to the targeted class.

The ideologies the advertisement communicating might be, “If you buy this perfume, you will gain confidence and sexuality”… “When using this perfume you will be perceived to be a natural beauty, and will look and have a natural pretty scent”. The rule of thirds is used and the perfume bottle and Kate Winslet are put into separate thirds. This gives them more attraction and appeal.

Overall the advertisement is very angelic and gives out an innocent appearance and meaning. The brand name makes the product fashionable and new, “Chic”. However, the brand name could appeal to the younger audience as it is quite basic and childish. The slogan displays the target audience for the product, thirties. The pose is very natural which links well with the message being brought to the audience, “natural beauty”. This also highlights the status of the perfume as it is only worn by the rich and famous, which engages the audience to make them feel included, as they too can become rich and famous. The picture is very calm and has a soft atmosphere which makes Kate Winslet seem frozen in time. The pearl earrings and silver necklace show wealth and have connotations of happiness and contentment as these are associated with being, “a woman’s best friend”, which shows the social class, and represents the perfume to be a woman’s best friend.